Sprout Social
MARCH 27, 2025
By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.
illumin
AUGUST 27, 2024
It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. The global resale market is estimated to grow to $350 billion by 2027. According to a McKinsey report, same-day delivery is most important to younger demographics.
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illumin
APRIL 16, 2025
A huge majority of the Gen Z and millennial generations are in the digital world nowadays. By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy. That means a big opportunity to leverage social media such as Meta and TikTok advertising, as well as connected TV advertising.
Hubspot Marketing
MAY 1, 2020
billion by 2027. Almost half of Gen Z watches their favorite shows live on social media. For example, if you're interested in gaining awareness from a more general audience, Facebook Live might be a great option due to the platform's age and its number of users. 25 Live Video Stats That Marketers Need to Know.
Backlinko
JUNE 4, 2024
In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29
illumin
APRIL 4, 2025
TV and streaming sports rights is expected to nearly double between 2017 and 2027. NIL partnerships have expanded beyond just star athletes, as brands are now increasingly collaborating with micro and nano influencers who have strong connections within niche communities that are resonating with todays Gen Z audiences.
SocialPilot
JANUARY 16, 2024
GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. By 2027, it is estimated that $247.30
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