article thumbnail

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 90
article thumbnail

Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. The global resale market is estimated to grow to $350 billion by 2027. According to a McKinsey report, same-day delivery is most important to younger demographics.

Retail 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

36 Up-To-Date Ecommerce Statistics

Backlinko

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 101
article thumbnail

50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121
article thumbnail

100 Essential PPC Statistics Every Marketer Needs to Know in 2023

Hubspot Marketing

Social media ad revenue is expected to balloon up to $385 billion by the year 2027. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Social media’s video ad spend at the end of 2022 was $24.35 billion — an increase of 20.1% over a one-year period. The largest social ad market in the world? The United States.

Gen Z 126
article thumbnail

71 Content Creators Statistics: Key Insights (2025)

Spiralytics

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52
article thumbnail

12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.