Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. The global resale market is estimated to grow to $350 billion by 2027.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. billion this year and annually grow at 10.44% through 2027. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts.

Customer 52

Customer Millennials Transform Gen Z 52

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. billion and $9.7 are females.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116