Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

illumin

APRIL 4, 2025

With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion people will be reachable through social media advertising by 2027. of the world population.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

DECEMBER 8, 2023

47% of all global purchases take place online. 45% of small businesses have a paid search strategy in place , and 55% of them use display ads. Social media ad revenue is expected to balloon up to $385 billion by the year 2027. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. over a one-year period.

Gen Z 125

Gen Z User-Generated eCommerce Finance 125

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82