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By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.
Zippia) 60% of TikTok’s audience comprises GenZ users. billion by 2027. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy.
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