Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 92

Gen Z Affiliate Marketing Influencer Marketing User-Generated 92

Hubspot Marketing

MAY 1, 2020

Alternatively, they've also sponsored live product tutorials from social media influencers. billion by 2027. Almost half of Gen Z watches their favorite shows live on social media. On the other hand, if you want to reach gamers or Gen Z, you might want to test out a Twitch stream. Growth in Live Video.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. In contrast, investment in Los Angeles TV and movie production has declined, reflecting the reliability of sports events like March Madness in attracting consistent viewership and engagement.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2027 $7.96 Beauty products 43.1% Pet products 35.7% billion Tobacco Products $104.4

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. By 2027, it is estimated that $247.30

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

DECEMBER 8, 2023

Customers are up to 70% more likely to buy your product when you use retargeting. Social media ad revenue is expected to balloon up to $385 billion by the year 2027. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. 58% of internet users purchase products and services online on a weekly basis.

Gen Z 126

Gen Z User-Generated eCommerce Finance 126