Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

illumin

AUGUST 27, 2024

It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. The global resale market is estimated to grow to $350 billion by 2027. 46% of respondents in one survey said they thought it was “creepy” when shown promotions or ads for a site they visited within the past two minutes.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. EA and Apple avoided show branding to make the promotion feel more authentic, and it seems to have worked: the addition won this year’s Cannes Brand Experience and Activation Grand Prix.

Customer 52

Customer Millennials Gen Z Transform 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. billion by 2027. (Engati) 76% of social media users have bought items they saw on social platforms. GetResponse) Gmail is the most popular email platform with over 1.8

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122