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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90
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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.

Retail 98
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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Shoppers 105