Sprout Social
APRIL 24, 2025
The ones where the influencer completely changes their tone and content style to talk about a product they would never use. The influencer seems more like a paid actor than a content creator. Why some brands think influencer marketing doesnt work There is plenty of proof that influencer marketing works.
Sprout Social
MARCH 27, 2025
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.
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Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2
Martech
OCTOBER 18, 2024
billion by 2027. Influencer content is key during consideration: About 67% of buyers who know about B2B influencer marketing say it is crucial when weighing their options in the IT buying process. However, all social media sites have a certain percentage of ghost accounts. billion, It is projected to reach $10.35
illumin
AUGUST 27, 2024
According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.
Martech
MAY 8, 2025
Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.
Hubspot Marketing
MAY 30, 2023
The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2
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