Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketers 132

Marketers Marketing User-Generated Social Media Marketing 132

Digital Marketer

NOVEMBER 26, 2022

In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. This means more businesses will be embracing digital marketing and reaping its benefits. These strategies enable you to achieve your primary objectives and aim for next-level growth.

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketers 85

Marketing Insider Group

NOVEMBER 27, 2023

Influencer Collaborations Influencer marketing taps into the trust that influencers have built with their followings. Collaborating with influencers can extend your reach and lend credibility to your brand. Choose influencers whose audiences align with your target demographic and whose values reflect your brand.

User-Generated 127

User-Generated Marketers Marketing SEO 127

Buffer Marketing

JANUARY 3, 2024

million users by 2027 (although that’s great) but also because it’s the place to be to attract talent, engage with your audience, and give your brand a voice. For influencer software company Modash , it means sharing advice related to influencer marketing. Not only because it’s estimated to have 828.43

User-Generated 52

User-Generated Analytics Non-Profit Thought Leadership 52