2027 Influencer Marketing Millennials 
Sprout Social
MARCH 27, 2025
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.
illumin
AUGUST 27, 2024
This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. A recent survey from McKinsey & Co.
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Hubspot Marketing
FEBRUARY 5, 2024
These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion users by 2027. Influencer Marketing Influencer marketing helps you reach new audiences by leveraging the trust between popular online personalities and their audiences.
SmartBrief - Marketing
AUGUST 1, 2023
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Statista estimates that livestreaming will reach $11.7
SocialPilot
JANUARY 16, 2024
billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 Facebook has the largest share in the social media advertising market with 16%. In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027.
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