illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion users by 2027. Influencer Marketing Influencer marketing helps you reach new audiences by leveraging the trust between popular online personalities and their audiences.

Marketing 117

Marketing Marketers User-Generated Social Media Marketing 117

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Statista estimates that livestreaming will reach $11.7

Customer 52

Customer Millennials Transform Gen Z 52

SocialPilot

JANUARY 16, 2024

billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 Facebook has the largest share in the social media advertising market with 16%. In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116