2027 Influencer Marketing Product 
Sprout Social
MARCH 27, 2025
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.
Martech
OCTOBER 18, 2024
Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. billion by 2027. Product] is their best work in years.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
MAY 30, 2023
Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. 37% of TikTok users have immediately purchased a product after seeing it on the app. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok?
Hubspot Marketing
FEBRUARY 5, 2024
FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.
Marketing Insider Group
NOVEMBER 27, 2023
Not only does UGC provide social proof, but it also gives you insights into how customers are using and perceiving your products or services. Influencer Collaborations Influencer marketing taps into the trust that influencers have built with their followings. Launch the program and promote it to your customer base.
Digital Marketer
NOVEMBER 26, 2022
billion people used social media in 2021, which is expected to rise to nearly six billion by 2027. Here are a few other ways to maintain an active online presence: Keep up with the latest trends on social media Regularly update your website’s blog and share it on social media Create and share product demo videos. Image via ON24.
SocialPilot
JANUARY 16, 2024
billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 Facebook has the largest share in the social media advertising market with 16%. In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027.
Expert insights. Personalized for you.
92 
Let's personalize your content