Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 91

Gen Z Affiliate Marketing Influencer Marketing User-Generated 91

Hubspot Marketing

FEBRUARY 5, 2024

Below, I share four marketing ideas for promoting your financial services. SEO Content Marketing According to the LSA , 90% of loan and mortgage consumers, 85% of check cashing consumers, and 76% of tax return preparation consumers start their buying journey with an online search. Social Media Marketing 4.9

Marketers 129

Marketers Marketing User-Generated Social Media Marketing 129

Marketing Insider Group

NOVEMBER 27, 2023

Influencer Collaborations Influencer marketing taps into the trust that influencers have built with their followings. Collaborating with influencers can extend your reach and lend credibility to your brand. Choose influencers whose audiences align with your target demographic and whose values reflect your brand.

User-Generated 127

User-Generated Marketers Marketing SEO 127

SocialPilot

JANUARY 16, 2024

billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 Facebook has the largest share in the social media advertising market with 16%. In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

SocialPilot

DECEMBER 14, 2023

Social Media Trend #4: The Blossoming Creator Economy A report from Goldman Sachs forecasts that the creator economy will nearly double in value, reaching $480 billion by 2027, up from its current valuation of $250 billion. Identify micro-influencers and content creators who align with your brand values and target audience.

Transform 119

Transform Social Media Marketing Food Entertainment 119

Buffer Marketing

JANUARY 3, 2024

million users by 2027 (although that’s great) but also because it’s the place to be to attract talent, engage with your audience, and give your brand a voice. For example, SEO tool company Ahrefs has a “Message” call-to-action button prompting visitors to compose and send a message directly to them.

User-Generated 52

User-Generated Analytics Non-Profit Thought Leadership 52