Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. Stakeholder management Much like reporting, stakeholder management is a skill that requires effort and practice to develop.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

JULY 16, 2024

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Their strategy should benefit society, including creators and users, instead of solely focusing on short-term returns to shareholders and top management compensation.

Transform 110

Transform User-Generated New Technology Promotion 110

Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

NOVEMBER 29, 2022

The project management field is growing. By 2027, employers will have 88 million PM roles , according to the Project Management Institute. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. Take a deep dive below.

Management 128

Management Transform Industry Insights Product 128

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Hootsuite

JANUARY 15, 2025

Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. billion USD by 2027 LinkedIn Marketing Solutions, the branch of the platform dedicated to helping businesses grow with ads, generated more than $5 billion in revenue for the first time in July of 2022.

User-Generated 114

User-Generated Education Real Estate Transform 114

Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Sprout Social

APRIL 24, 2025

Historically its been highly manual, even with influencer marketing management software. Yet, influencer marketing continues to grow, estimated to be worth half-a-trillion dollars by 2027. Thats exactly why brands need to lead with the topics influencers talk about when they conduct their research. What does this look like?

Branding 76

Branding Influencer Marketing Product Product Marketing 76

Orbit Media Studios

APRIL 30, 2025

You need a shared prompt library to manage these prompts. Imagine interviewing for a job in 2027 Hiring Manager: We use Sparkbot AI to optimize our ad copy. Hiring Manager: Wait you write your own automations? Stage Six: The Agentic AI Manager Its such a common prediction, its almost a prophecy. Tech changes fast.

Transform 108

Transform User-Generated CMO Copywriting 108

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. Eventdex unveiled an AI assistant built into its event management app.

Transform 87

Transform User-Generated Law Communications 87

Rock Content

MAY 11, 2023

According to research, it’s estimated that by 2027, 86.5 You also need a solid understanding of how to successfully manage freelancers on a long-term basis. However, managing a freelance team differs drastically from handling in-house personnel. Here’s a bit of insight on how to manage freelancers effectively.

Management 97

Management Communications Succession Management Promotion 97

Set Up

APRIL 8, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketers Marketing 59

Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 119

Transform Manufacturing Finance eCommerce 119

illumin

APRIL 16, 2025

With illumin, you can increase engagement, have more precise targeting, and have a better streamlined campaign management for your Meta campaigns (and even streamline them to your programmatic advertising!). By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy.

Education 80

Education Advertisers Advertising Gen Z 80

Martech

OCTOBER 23, 2023

It started with the pandemic,” said Shai-Lee Spigelman, general manager of Fiverr Pro. “A This resulted in the loss of some critical skills — the top three being marketing manager (37%), digital marketing (31%) and market research (30%). Then came the macroeconomics and the downturn and the layoffs.”

Transform 134

Transform Marketers Marketing Digital Marketing 134

Hubspot Marketing

MARCH 8, 2024

Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. Statista , 2023) The global conversion rate of online shoppers is 1.9%.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? Not only do successful content creators help promote and market products from other companies, but some create jobs for other members of their teams by employing editors, assistants, and managers.

Customer Acquisition 128

Customer Acquisition Influencer Marketing Promotion Advertisers 128

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2027 $9.53 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics. billion 2022 $5.19 billion 2023 $5.86

Customer Journey 117

Customer Journey Marketing Automation Platform Marketers Marketing 117

Hubspot Marketing

MARCH 11, 2025

Randy Mercer , Chief Strategy Officer, 1WorldSync shares that RMNs and their ad delivery capabilities can personalize your message to reach people better than many other channels can manage. Pro tip: As you start this process, use our paid media template to track your ad buying and management. Produce creative.

Retail 71

Retail Customer Shoppers Advertisers 71

Businesses Grow

OCTOBER 9, 2023

A new study representing the consensus of AI experts, as evaluated on Metacalculus , has moved the projected AGI timeline up from 2042 to 2027. I mean, this was the projection six months ago, and now they’re saying this is coming in 2027. I’ll be out of the picture by then. Hold the presses.

Health 112

Health eCommerce Education Management 112

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Transform 136

Transform Marketers Marketing Market Research 136

Hootsuite

MARCH 7, 2022

Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion MAUs (given their previous track record)? Manage every customer inquiry on a single platform with Sparkcentral. The post 25 WhatsApp Stats Marketers Need to Know in 2022 appeared first on Social Media Marketing & Management Dashboard.

Digital Trends 127

Digital Trends Marketers Marketing Social Media Marketing 127

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. But AI for social media can make it a whole lot more manageable. billion by 2027. Data analysis is a crucial aspect of social media management—and AI can help with that, too.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. More full-featured vendors may offer capabilities for managing and conducting SMS communications, as well, which have grown in importance in the COVID era, given their role in things like curbside delivery and other time-sensitive messaging. Deliverability management.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Brian Solis

MAY 4, 2025

election), 2025 (rise of AI agents and agentic enterprises), 2026–2027 (the rise of AI employees), 2030 (the shift to autonomous functions). What it takes to thrive in ‘the Novel Economy’ Recently, I sat down with Karen Christensen , Editor in Chief, of Rotman Management Magazine to explore what it takes to thrive in a Novel Economy.

Transform 40

Transform Management 40

Martech

APRIL 10, 2023

.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. The message was nonetheless clear. Marketers don’t need more standalone tools, they need a platform.

Shipping 113

Shipping Fashion CMO Marketers 113

Neil Patel

SEPTEMBER 30, 2021

Using a traditional content management system (CMS) architecture has been the standard for front-end web management. million by 2027. A headless CMS is a back-end-only content management system that works as a content bucket. As more content is coming online, managing this data in one place has become crucial.

Management 118

Management SEO Price Fashion 118

Spiralytics

MAY 2, 2025

billion by 2027, exhibiting a CAGR of 10.2% ContentSquare ) More than 95% of businesses face the need to manage unstructured data, with over 40% of businesses saying they must do so on a frequent basis. Amanet.org ) A study found that teams using visualization tools are 43% more effective in persuading their audience to take action.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Martech

JUNE 28, 2024

For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In For M&M’s this meant a mass-channel brand presence, owned retail stores and managing partnerships with other retailers, as well as with quick-service chains — for instance, the M&M’s McFlurry at McDonald’s.

Transform 107

Transform eCommerce Retail Manufacturing 107

Rock Content

MAY 15, 2023

According to research, over 50 percent of the American workforce will consist of freelance workers by 2027, so that’s a huge talent pool to take advantage of. However, in most cases, they are also easily overcome during the hiring process by being upfront about any time management requirements.

Communications 98

Communications Management SEO Marketing 98

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. trillion in 2021 to $3 trillion by 2027.

eCommerce 100

eCommerce User-Generated Manufacturing Finance 100

Many Chat

FEBRUARY 21, 2023

million by 2027. We managed to make the best month ever in revenue and ROI thanks to Manychat,” adds Luis. Overview The global personal development market share is set to increase by a staggering $755.16 Ours focused on Manychat, and we’ve had the best results so far. Key takeaways Keep it simple!

Real Estate 98

Real Estate Communications Promotion Education 98

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Do this through HTML or Google Tag Manager. The post Everything You Need to Know About Ecommerce Chatbots in 2022 appeared first on Social Media Marketing & Management Dashboard. billion by 2025 ? See it in action.

eCommerce 143

eCommerce Retail Shipping Finance 143

Martech

DECEMBER 7, 2022

By 2027, Amazon alone will rake in more than $1 trillion in online sales. The social media management platform Sprout Social has extensive online resources to help e-commerce companies harness the power of social commerce. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2

eCommerce 112

eCommerce Shoppers Retail Shipping 112

AWeber

FEBRUARY 17, 2022

If creating a course hadn't crossed your mind yet, it's worth knowing that the eLearning industry is set to grow 21% per year up to 2027. Rachel Pedersen found success with her own social media management agency. Once your video course is created, you can upload it to a video hosting platform and sell your course for a one-time fee.

Real Estate 111

Real Estate User-Generated Education Promotion 111

Spiralytics

JANUARY 23, 2025

The creator economy is projected to hit $480 billion by 2027. Full-time content creators manage an average of four platforms , though only 1.9 Time management Being your own boss introduces problems with time management. Only 32% of creators are satisfied with their income. Despite that, 74% feel fairly compensated.

Gen Z 52

Gen Z Transform Millennials Advertisers 52