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GenAI must win consumer trust if it is going to transform search marketing

Martech

adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months. In 2023, 13 million U.S.

Transform 138
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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Customer understanding (data management and analytics). B2C budgets.

B2C 114
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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. The financial impact is significant, with an estimated annual cost of $400 billion in the United States alone.

eCommerce 117
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. Stakeholder management Much like reporting, stakeholder management is a skill that requires effort and practice to develop.

SEO 98
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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Their strategy should benefit society, including creators and users, instead of solely focusing on short-term returns to shareholders and top management compensation.

Transform 110
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 88