Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

illumin

APRIL 16, 2025

A huge majority of the Gen Z and millennial generations are in the digital world nowadays. With illumin, you can increase engagement, have more precise targeting, and have a better streamlined campaign management for your Meta campaigns (and even streamline them to your programmatic advertising!). But that approach is losing ground.

Education 80

Education Advertising Advertisers Gen Z 80

Hubspot Marketing

MARCH 8, 2024

Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. Statista , 2023) The global conversion rate of online shoppers is 1.9%.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. The creator economy is projected to hit $480 billion by 2027. Full-time content creators manage an average of four platforms , though only 1.9 Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. growth per year until 2027. Visual Search. Google has already embraced the idea. billion market in 2019.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Statista estimates that livestreaming will reach $11.7

Customer 52

Customer Millennials Transform Gen Z 52

Marketing Insider Group

FEBRUARY 5, 2024

Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. billion by 2027. Hubspot) Customer Experience Stats The customer experience management market is currently valued at $12.04 Hive) The average click-to-open rate for all industries is 14.1%.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122