Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. We sat down with Greg Scuvuzzo, Director of Product Marketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way.

Branding 76

Branding Influencer Marketing Product Product Marketing 76

Markinblog

JUNE 17, 2021

Summary About Marketing Automation. 75% of all companies use marketing automation. The marketing automation software market was estimated at $3.60 billion in 2027. The total number of websites using marketing automation technology in 2021 was 1,009,000. How Marketing Automation Affects Sales Productivity?

Non-Profit 52

Non-Profit CRM Marketers Marketing 52

Scoop.it!

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. It is projected that by 2027, over 6 million users will be using different social channels. This will indicate whether you’ve managed to reach your goals.

Thought Leadership 98

Thought Leadership User-Generated Entertainment Promotion 98

Kevin Indig

JULY 10, 2023

Startups like Notion, Figma, Miro, Duolingo, ConvertKit, and Midjourney have built impressive communities around their Products, which drove exceptional growth. Finding early community advocates with automated user engagement Once you have Product-Market Fit (PMF), you ipso facto have a group of passionate users.

User-Generated 52

User-Generated SEO Product Product Marketing 52