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GenAI must win consumer trust if it is going to transform search marketing

Martech

adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech.

Transform 137
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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. The financial impact is significant, with an estimated annual cost of $400 billion in the United States alone.

eCommerce 115
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape.

Transform 110
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How M&M’s transformed ERP and commerce with composable architecture

Martech

For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In For M&M’s this meant a mass-channel brand presence, owned retail stores and managing partnerships with other retailers, as well as with quick-service chains — for instance, the M&M’s McFlurry at McDonald’s.

Transform 101
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands.

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8 Best Project Management Podcasts to Listen to in 2022

Hubspot Marketing

The project management field is growing. By 2027, employers will have 88 million PM roles , according to the Project Management Institute. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. Take a deep dive below.