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billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 billion and $9.7
To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketingplans. 46% of web users can’t tell the difference between PPC ads and organic search links. over a one-year period.
Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketingplans with a new perspective. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Content Experience.
(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketersplan to increase or maintain their investment in SEO.
In fact, in 2021 over four billion people were using social media around the world — a number set to increase to nearly six billion by 2027. Global internet users also spend an average of 147 minutes per day on social media and messaging apps, giving brands ample opportunities to boost awareness and conversions.
74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. Source: Similarweb Chat GPT reached 100 million users faster than any other app. will use generative AI by 2024.
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