Sprout Social

MARCH 27, 2025

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity.

Gen Z 91

Gen Z Affiliate Marketing Influencer Marketing User-Generated 91

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2027.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 16, 2024

With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 percent of the total global population. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Spiralytics

JULY 9, 2024

Other stats to consider: Age distribution : There is a growing presence of younger professionals and recent graduates on the platform, with 47% being millennials , offering advertisers access to a diverse age demographic. million registered companies , making it an excellent avenue for B2B marketing. billion by 2027.

User-Generated 52

User-Generated Finance Transform Advertising 52