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LinkedIn: The marketer’s guide

Martech

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity.

Gen Z 91
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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best.

eCommerce 125
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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. This makes it crucial to have a unified marketing strategy across all channels.

SEO 98
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2027.

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How to Engage Your Audience with Live Streaming

Neil Patel

The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. Image Creation Tools.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.