illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. The global resale market is estimated to grow to $350 billion by 2027. A recent survey from McKinsey & Co. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

illumin

APRIL 16, 2025

A huge majority of the Gen Z and millennial generations are in the digital world nowadays. By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy. That means a big opportunity to leverage social media such as Meta and TikTok advertising, as well as connected TV advertising.

Education 80

Education Advertising Advertisers Gen Z 80

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. trillion USD market cap.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

SocialPilot

JANUARY 16, 2024

billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027. 31% of millennials in the UK with a household income of over £100K are on Pinterest.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. The creator economy is projected to hit $480 billion by 2027. Over 165 million content creators have joined social media since 2020. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertising 52