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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 92
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion by 2027. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. National Retail Federation) Millennials shop on social media the most—55% of people aged 18 to 24 in the United States have made a purchase on social media. Campaign Monitor) Approximately 347.3