Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 92

Gen Z Affiliate Marketing Influencer Marketing User-Generated 92

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2027 $7.96 Beauty products 43.1% Pet products 35.7% billion Tobacco Products $104.4

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

SocialPilot

JANUARY 16, 2024

billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027. 33% of shoppers have reported purchasing products they discovered on YouTube.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Consumer engagement statistics The content creators produce can deeply influence consumer interest, often helping them envision how a product fits into their lives.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product. The bottom line?

Marketers 132

Marketers Marketing User-Generated Social Media Marketing 132

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135