Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. The global resale market is estimated to grow to $350 billion by 2027. A recent survey from McKinsey & Co. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. 34% of consumers dislike overly self-promotional social media ads. 34% of consumers dislike overly self-promotional social media ads. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

FEBRUARY 5, 2024

Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Below, I share four marketing ideas for promoting your financial services. billion users by 2027.

Marketing 132

Marketing Marketers User-Generated Social Media Marketing 132

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Artists and brands had to create online versions of their events so they could still promote themselves and reach the public.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Gen Z Transform 52