Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 million By 2027, grocery is forecasted to be the largest ecommerce category in the US, accounting for 19.0% trillion 60% 2027 $3.02

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Spiralytics

JANUARY 23, 2025

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. Millennials: 42% of content creators 8. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Rock Content

JANUARY 18, 2021

The strategy can be applied in the different phases of the consumer’s journey , from attraction to the transformation into a brand advocate. growth per year until 2027. Although very useful in guiding the customer’s decision making, interactive content offers many other advantages. Visual Search. Google has already embraced the idea.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Statista estimates that livestreaming will reach $11.7

Customer 52

Customer Millennials Transform Gen Z 52

Spiralytics

JULY 9, 2024

Other stats to consider: Age distribution : There is a growing presence of younger professionals and recent graduates on the platform, with 47% being millennials , offering advertisers access to a diverse age demographic. billion by 2027. Each format provides unique benefits and capabilities for engaging with LinkedIn users.

User-Generated 52

User-Generated Finance Transform Advertisers 52