What is retail media – and why it’s taking over in 2024
illumin
JANUARY 9, 2024
According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.
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