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Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. The evolution of a new digital landscape can bring opportunities and challenges. These applications significantly transformed the digital landscape, though not always in everyone’s best interest.
The strategy can be applied in the different phases of the consumer’s journey , from attraction to the transformation into a brand advocate. growth per year until 2027. Although very useful in guiding the customer’s decision making, interactive content offers many other advantages. Google has already embraced the idea.
The term digital transformation describes the journey undertaken by companies to implement newtechnologies that promote change and improve business processes. Examples of digital transformationtechnologies include AI, hybrid cloud, and big data analytics.
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