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LinkedIn: The marketer’s guide

Martech

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. billion by 2027. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

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The 7 Stages of AI Proficiency

Orbit Media Studios

Setting aside AI and just writing up your standard operating procedures (SOPs) may be the right place to start. Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. This is a new job. Are you disrupted?

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March Madness advertising: why brands are scoring big this season

illumin

With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

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How marketers are investing in games: IAB PlayFronts

Martech

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. billion by 2027. This placed gaming in third place, slightly behind social media and digital display. Why we care. While gamers are a ubiquitous multitude, they are not a demographic monolith.

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How to Engage Your Audience with Live Streaming

Neil Patel

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Undoubtedly, one of the biggest benefits is having all your analytics in one place. Social Media Scheduling Tools for Promotion. Image Creation Tools.

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What is retail media – and why it’s taking over in 2024

illumin

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year.

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