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Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. One that’s giving them more leverage in the workforce.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

The following strategies offer a helpful starting place. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Reporting is one of the most fruitful places for automation. The question is, how best can automation be applied?

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

The following strategies offer a helpful starting place. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Reporting is one of the most fruitful places for automation. The question is, how best can automation be applied?

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Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

Campaign Monitor

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars.

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An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD

Bannerflow

SVOD allows viewers to watch content at a time and place of their choosing without feeling rushed. The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Your business must be well-placed to take advantage of VOD. Take the iGaming industry, for example.

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AI is going to make us strategy-first content marketers in 2024

Welcome Software

Transform reports & long-form content into exec summaries Create one pagers and short-form content from lots of notes Generate copy for slides based on a brief For this one, all you need is ChatGPT and a good understanding of how to prompt it. But what will it do for you in seconds?

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AI is going to make us strategy-first content marketers in 2024

Welcome Software

Transform reports & long-form content into exec summaries Create one pagers and short-form content from lots of notes Generate copy for slides based on a brief For this one, all you need is ChatGPT and a good understanding of how to prompt it. But what will it do for you in seconds?