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Scaling local advertising with automation in the new media landscape by Fluency

Martech

The following strategies offer a helpful starting place. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Reporting is one of the most fruitful places for automation. The question is, how best can automation be applied?

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. It’s morphed into a place for genuine connection.

Gen Z 90
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51 LinkedIn statistics to shape your social strategy

Hootsuite

Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. Hirers who use AI-assisted messages see a 44% higher acceptance rate LinkedIn continues to add new AI-powered features to help transform how people “sell, learn and hire.”

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

The following strategies offer a helpful starting place. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Reporting is one of the most fruitful places for automation. The question is, how best can automation be applied?

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. One that’s giving them more leverage in the workforce.

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71 Content Creators Statistics: Key Insights (2025)

Spiralytics

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. The creator economy is projected to hit $480 billion by 2027.

Gen Z 52
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4 Essential DOOH Advertising Trends You Need to Know | 2022

Bannerflow

Each of which will help you understand where you should place your brand’s ad budget in 2022. billion in 2027 – that’s a projected increase of $9.2 Data from smartphones, apps consumers are registered to, smartwatches and more will transform the DOOH space. It’s once again an exciting time to invest ad spend in DOOH!