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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR.

SEO 98
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 90
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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. billion in 2020 to $14.9 over that period.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it!

It is projected that by 2027, over 6 million users will be using different social channels. The metrics can be based on organic traffic, social media engagement, backlinks, email subscribers, actual leads/sales, PR mentions, and more. However, YouTube or LinkedIn users prefer slightly longer form content.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion by 2027. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. (Hive) The average click-to-open rate for all industries is 14.1%. Campaign Monitor) Approximately 347.3 billion emails were sent and received per day in 2023, projected to reach 408.2

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19 Social Media Best Practices Every Brand Should Follow in 2024

SocialPilot

Consult your legal team, PR team, and stakeholders before you share something strong or statement-worthy on social media. According to Gartner, Chatbots can become the primary channel for customer service by 2027. This is where having a chatbot integrated into multiple social media platforms helps.