Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 118

Transform Manufacturing Finance eCommerce 118

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. In contrast, investment in Los Angeles TV and movie production has declined, reflecting the reliability of sports events like March Madness in attracting consistent viewership and engagement.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Backlinko

FEBRUARY 22, 2024

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

B2C 107

B2C Transform User-Generated Communications 107

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. Back in 2014, there were 1 billion smartphone users. Year Smartphone Users Worldwide 2014 1 billion 2015 1.22 billion 2016 1.43

Communications 119

Communications Product Marketers Marketing 119

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. Greg Brunk , Head of Product at MetaRouter, notes that RMNs have a unique ability to deliver on performance criteria and help tell the story of your ads to leadership.

Retail 73

Retail Customer Shoppers Advertisers 73

Hubspot Marketing

MAY 1, 2020

Alternatively, they've also sponsored live product tutorials from social media influencers. billion by 2027. For example, many companies have sponsored or hosted the live Q&As I noted above. Aside from smaller Q&As and tutorials, some brands have even created entire virtual events that rely on live streams. StreamElements ).

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

AWeber

AUGUST 8, 2023

By 2027, the creator economy could be worth half a trillion dollars. But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? What is a digital product?

Product 94

Product eBook Price User-Generated 94

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

Transform 131

Transform Marketing Marketers Market Research 131

Hubspot Marketing

MAY 30, 2023

37% of TikTok users have immediately purchased a product after seeing it on the app. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions.

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Hubspot Marketing

NOVEMBER 29, 2022

By 2027, employers will have 88 million PM roles , according to the Project Management Institute. Hosts: Kim Essendrup , Founder of Kolme Group, and Kate Anderson , Senior Product Manager at PayPal. The project management field is growing. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights.

Management 129

Management Transform Industry Insights Product 129

Businesses Grow

OCTOBER 9, 2023

A new study representing the consensus of AI experts, as evaluated on Metacalculus , has moved the projected AGI timeline up from 2042 to 2027. I mean, this was the projection six months ago, and now they’re saying this is coming in 2027. It could affect productivity, mental and physical health, and relationships.

Health 111

Health eCommerce Education Management 111

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Walmart created a series of 23 short episodes that feature over 330 products and released Add to Heart this past holiday season to connect with shoppers. eMarketer predicts that retail will spend $73.55

Retail 105

Retail Shoppers Entertainment Advertisers 105

Hubspot Marketing

DECEMBER 4, 2023

By 2027, this number is expected to reach $480 billion. Creator Natasha Pierre recommends productivity hacks to help you stay on track. Additional tips for productivity include AI and automation tools — some examples include Descript, Adobe’s Text-Based Editing, HubSpot’s AI Content Assistant , and Canva’s Magic Design Tool.

User-Generated 138

User-Generated Analytics Place Product 138

Hubspot Marketing

DECEMBER 8, 2023

Customers are up to 70% more likely to buy your product when you use retargeting. Social media ad revenue is expected to balloon up to $385 billion by the year 2027. of internet users 16 to 64 cite one of their primary reasons for using the internet is to research products and brands. search for products and brands.

Gen Z 126

Gen Z User-Generated eCommerce Finance 126

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Advertising 106

Advertising Advertisers Transform Retail 106

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. billion by 2025 ?

eCommerce 142

eCommerce Retail Shipping Finance 142

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business.

B2C 137

B2C Whitepaper Marketing Marketers 137

Hubspot Marketing

JULY 11, 2023

How AI's Perception Could Change According to Forbes , the AI market will reach $407 billion by 2027, a massive leap from its estimated $86.9 Forbes already reports 60% of business owners say AI will increase productivity. billion revenue in 2022. In fact, AI could become a necessity for businesses wanting to stay competitive.

Digital Marketing 92

Digital Marketing Product Customer Marketing 92

Hootsuite

MARCH 7, 2022

The platform also boasts WhatsApp Business , an app that makes it quick and easy for small businesses to communicate and connect with customers to sell products and services. Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion MAUs (given their previous track record)? And that’s not all.

Digital Trends 126

Digital Trends Marketing Marketers Social Media Marketing 126

Many Chat

FEBRUARY 21, 2023

million by 2027. Mexico City’s Marketex, which specializes in info product launches and evergreen strategies, pitched a Manychat strategy to Johnny. Overview The global personal development market share is set to increase by a staggering $755.16 Businessman and real-estate investor Johnny Abraham founded the brand in 2019.

Real Estate 98

Real Estate Communications Promotion Education 98

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Offer new products and services. And 71% would like an app they can use to buy products instead of waiting in a checkout queue. Gartner predicts that they will be the main customer service tool for 25% of companies by 2027.

Retail 128

Retail Shipping eCommerce Law 128

Unbounce

MAY 16, 2023

AI tools can sort through posts, comments, and reviews to provide insight into how your people feel about your products or services. billion by 2027. AI can identify emerging patterns and viral topics across social platforms, giving you the most up-to-date info on popular topics and ensuring your content is always super relevant.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Marketing Insider Group

NOVEMBER 27, 2023

Not only does UGC provide social proof, but it also gives you insights into how customers are using and perceiving your products or services. In fact, chatbots are expected to become the primary customer support channel for a quarter of all companies by 2027. Launch the program and promote it to your customer base.

User-Generated 127

User-Generated Marketing Marketers SEO 127

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. “It’s a new toy for everyone and it will have productivity enhancements but I think there’s a lot that has to get figured out.” This is not a new message from Oracle. ” Get MarTech!

Shipping 106

Shipping Fashion CMO Marketing 106

Spiralytics

JANUARY 23, 2025

Consumer engagement statistics The content creators produce can deeply influence consumer interest, often helping them envision how a product fits into their lives. By creating engaging and visually relatable content, creators inspire consumers to learn more about brands and products. Creator content boosts purchase intent by 40%.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

AWeber

FEBRUARY 17, 2022

We've got 6 tried and true ways you can use video to boost the revenue for your online business, including: Getting your brand story out there Showing everything your product or service offers Using video to monetize your expertise. Promote your products and services using video. Want to know how? Let's jump right into it.

Real Estate 98

Real Estate User-Generated Education Promotion 98

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Remember your goals: The goal of live streaming generally isn’t to push your product; it’s about building valuable relationships. Conclusion.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product. The bottom line?

Marketing 132

Marketing Marketers User-Generated Social Media Marketing 132

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? trillion in 2021 to $3 trillion by 2027. CallSine invites users to upload their own prospecting data and add a variety of information about the products and services they are selling — pitches, testimonials, case studies, blogs. And so many choices out there.

eCommerce 93

eCommerce User-Generated Manufacturing Finance 93

Martech

DECEMBER 7, 2022

By 2027, Amazon alone will rake in more than $1 trillion in online sales. Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). Convenience is one major driving factor.

eCommerce 105

eCommerce Shoppers Retail Shipping 105

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Such unification can provide businesses with a complete portrait of their customers, permitting them to leverage data for marketing, customer service and product development purposes. Global spending on email software is expected to climb from $4.5 over that period.

Email Marketing 141

Email Marketing Branding Marketing Marketers 141

Power Digital Marketing

DECEMBER 13, 2022

The average person wants to know that other average people have used and enjoyed a product or service. This strategy provides third parties payment in exchange for promoting a product. The process is simple: Your affiliate partner promotes your product or service and encourages consumers to check it out. A flat rate.

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

Bannerflow

DECEMBER 8, 2021

billion in 2027 – that’s a projected increase of $9.2 Your content must capture attention and increase awareness of your brand or product. By automating production, you can reproduce your creative for all ad sizes in minutes for true cross-channel experiences. DOOH growth – surge in digital technology. billion from 2019.

Advertising 98

Advertising Advertisers Transform Retail 98

Campaign Monitor

APRIL 19, 2023

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 trillion.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. From the phone’s camera or a photo upload, one can find products such as clothes, accessories, and decorative items, as well as information of various kinds. growth per year until 2027. Personalization.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135