article thumbnail

GenAI must win consumer trust if it is going to transform search marketing

Martech

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required).

Transform 138
article thumbnail

How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. Eventually, I received an email from the product specialist who had been on vacation during my inquiry.

eCommerce 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. billion by 2027. Product] is their best work in years.”

article thumbnail

How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape.

Transform 110
article thumbnail

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 92
article thumbnail

Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SEO 98
article thumbnail

Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers can sell directly to customers or work with a partner, like a distributor, to help them sell their products.

eCommerce 126