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16 Digital Transformation Statistics

Backlinko

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics.

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36 Up-To-Date Ecommerce Statistics

Backlinko

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2027 $7.96 Beauty products 43.1%

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

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41 Key AI Statistics

Backlinko

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martec

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. billion by the end of 2027, per eMarketer. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching.