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GenAI must win consumer trust if it is going to transform search marketing

Martech

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required).

Transform 137
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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. Eventually, I received an email from the product specialist who had been on vacation during my inquiry.

eCommerce 115
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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

Transform 110
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Facebook Reels also provide opportunities for engaging storytelling.

Gen Z 90
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36 Up-To-Date Ecommerce Statistics

Backlinko

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2027 $7.96 Beauty products 43.1%

eCommerce 101
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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

Transform 131
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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martec

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 118