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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 90
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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well. mobile users use voice search every day.

SEO 98
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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. B2B ecommerce is a thriving industry.

eCommerce 128
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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

The global resale market is estimated to grow to $350 billion by 2027. 46% of respondents in one survey said they thought it was “creepy” when shown promotions or ads for a site they visited within the past two minutes. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98
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How digital natives changed the game on legacy media

Martech

By 2027, 60% of Netflix subscribers will be watching commercials again. Every swipe, comment and like influences what gets promoted. Look at Netflix. Once the streamer was revolutionary, now it’s just another ad-supported network. In Q1 2024, 22% of U.S. subscribers watched ads a 65% jump in a quarter.

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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok?

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

With this in mind, brands looking to establish a presence on Lemon8 can benefit from having a healthy mix of organic, user-generated, and promotional content to avoid fatiguing their audiences. Moolah-la: the creator economy is expected to reach $500 billion by 2027. Is Lemon8 worth investing in?