illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year.

Retail 105

Retail Shoppers Entertainment Advertisers 105

Rock Content

JANUARY 18, 2021

Video Marketing. Following the trend of visual content, video marketing is expanding even more. In a study specifically aimed at the use of the strategy, HubSpot revealed that, among marketers who currently use video, 95% intend to increase their investment in the coming months. Interactive Videos.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

MAY 30, 2024

Practice Ethical Marketing Ethical marketing is all about promoting your brands with honesty, transparency, and social responsibility. It is also about being true to the process you follow during different stages of marketing, such as using AI tools ethically and focusing on integrity.

Branding 69

Branding Social Media Marketing User-Generated Analytics 69