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16 Digital Transformation Statistics

Backlinko

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics.

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36 Up-To-Date Ecommerce Statistics

Backlinko

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 million By 2027, grocery is forecasted to be the largest ecommerce category in the US, accounting for 19.0% trillion 60% 2027 $3.02

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape.

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. One that’s giving them more leverage in the workforce.

Transform 126
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41 Key AI Statistics

Backlinko

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

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How CMOs should respond to ChatGPT’s marketing impact

Martech

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. It may give way to newer products over time, but its capabilities will surely transform how people interact with technology.

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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. billion by the end of 2027, per eMarketer. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift.