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GenAI must win consumer trust if it is going to transform search marketing

Martech

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. In 2023, 13 million U.S.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Examine the rise of AI-generated content spam and scams. These applications significantly transformed the digital landscape, though not always in everyone’s best interest.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands.

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51 LinkedIn statistics to shape your social strategy

Hootsuite

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

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AI in social media: 6 tools to get you started fast

Unbounce

By now, we’ve all seen some kind of AI-generated content. With its ability to analyze huge amounts of user data, AI can predict the type of content your audience will engage with and suggest which ads are most likely to convert—meaning a better return on ad spend. billion by 2027. Target social ads.

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41 Key AI Statistics

Backlinko

This section presents key statistics highlighting the rapid growth of both general AI and generative AI markets. billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8 billion in 2022) and accounted for approximately 17.5% billion by 2028 (nearly x5 increase from $7.78

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How AI will affect the future of search

Search Engine Land

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. What C.R.A.F.T.

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