Marketing Insider Group

DECEMBER 3, 2024

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Organic growth is challenging but achievable and rewarding with the right approach. This article will guide you through some tactics for growing a dedicated social media audience.

Entertainment 111

Entertainment User-Generated Analytics Promotion 111

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.

Retail 119

Retail Entertainment Advertisers Advertising 119

Sprout Social

MARCH 13, 2025

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. In 2024, women 2534 made up 24% of Australian Instagram users, and men 21%.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

MARCH 27, 2025

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. While 55% of adults aged between 1860 say theyd be willing to give up their careers to become an influencer, according to the Influencer Aspirations report.

Influencer Marketing 88

Influencer Marketing Marketing Marketers User-Generated 88

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. Why we care.

Advertisers 108

Advertisers Advertising SEO Branding 108

Sprout Social

SEPTEMBER 16, 2024

Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. The comment section was flooded with nostalgic alumni and exuberant new students. The Vanderbilt social team rounded out their Welcome Week strategy with trendspotting activations and lo-fi series.

Transform 101

Transform PR Education Energy 101

Hubspot Marketing

APRIL 4, 2025

Our partners get access to HubSpot customers, an ecosystem that represents a $30 billion opportunity for app and service partners by 2028. The average HubSpot customer uses 9+ apps leveraging custom tools that help them better serve users in their industries or verticals. Its a win-win.

Transform 71

Transform Education Energy Communications 71

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Customer 113

Customer Non-Profit Law Place 113

CMO Network

MAY 4, 2022

trillion by 2028. According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4

Gen Z 104

Gen Z CMO Marketing Marketers 104

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 118

Customer B2C Transform Retail 118

Search Engine Land

FEBRUARY 19, 2024

2028 prediction. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check. As one recent example, Gartner made a surprising prediction that 50% of consumers would limit engagement or abandon social media by 2025 – but later walked it back a bit.

Entertainment 134

Entertainment SEO Advertisers Advertising 134

Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

Gen Z 129

Gen Z Millennials Shoppers Digital Marketing 129

Hootsuite

APRIL 9, 2025

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). TikTok dominates social commerce , converting 43.8% of users into buyers in 2024. Global social media usage statistics 1. Source: Statista 2.

Gen Z 107

Gen Z Social Media Marketing Millennials User-Generated 107

Use Insider

NOVEMBER 18, 2024

billion by 2028, according to the latest research from Grand View Research. Together, we explored how PATTERN’s customer-centric approach is redefining personalization in the beauty industry, powered by Insider. The Industry Outlook: The haircare market is expected to reach $134.3 That’s good news for the industry following a rocky 2020.

Retail 59

Retail Transform Customer User-Generated 59

Rock Content

JANUARY 26, 2024

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.”

SEO 111

SEO Analytics Branding Marketing 111

Hubspot Marketing

MARCH 28, 2023

million by 2028. Twitter currently has 237.8 million monetizable daily active users. Demandsage ) 17. Twitter has around 450 million monthly active users as of 2023. Demandsage ) 18. It's estimated that Twitter's monthly active users will reach 652.23 Demandsage ) 19. Around seven-in-ten adult Twitter users in the U.S. (69%)

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

MARCH 20, 2023

billion by 2028. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. The source projected that the value would increase to more than 107.5 Image Source 9. More than 80% of industry experts integrate some form of AI technology into their online marketing activities.

Marketing 136

Marketing Marketers Global Marketing Advertisers 136

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76

Automobile 140

Automobile Health Marketing Marketers 140

Hubspot Marketing

APRIL 17, 2023

billion by 2028 , a massive increase from $15.84 It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion in 2021. What could this mean for marketers and content creators?

Marketing 144

Marketing Marketers SEO Place 144

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. “I was disappointed to see a lot of errors on basic facts,” said Bill Gates (No, not that one), a Republican county supervisor in Maricopa County, Ariz., who participated in the testing. People are using models as their search engine, and it’s kicking out garbage. It’s kicking out falsehoods.

Customer Journey 113

Customer Journey Product Customer Branding 113

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion in 2021.

Food 142

Food Marketing Marketers CRM 142

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 134

Gen Z B2C User-Generated Branding 134

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign.

Transform 128

Transform Entertainment Fashion Education 128

Hubspot Marketing

APRIL 7, 2025

In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex.

Customer 62

Customer Real Estate Customer Acquisition Energy 62

Search Engine Land

APRIL 9, 2024

retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. What Intellias is saying.

Shoppers 87

Shoppers Retail Advertisers Advertising 87

Hubspot Marketing

MARCH 8, 2024

eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Sprout Social

NOVEMBER 16, 2020

Airbnb’s most recent initiative is probably the biggest to date: a global partnership with The International Olympic Committee (IOC) to support the Olympic Movement through to 2028.

Social Media Marketing 140

Social Media Marketing Place Branding Communications 140

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. However, the smartphone/tablet sub-segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Martech

FEBRUARY 15, 2022

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Global research and consulting firm Verified Market Research says the Global Digital Experience Platform Market size was valued at USD 15.88 Billion in 2020 and projected to reach USD 43.43 However, along with all the hype, there’s some confusion.

Outbound Marketing 102

Outbound Marketing CMO Management Customer 102

Backlinko

MARCH 11, 2024

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

Customer Journey 116

Customer Journey Marketing Automation Platform Marketing Marketers 116

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023. Read on to find out what that all means. Interview edited for length and clarity.)

B2C 119

B2C Thought Leadership User-Generated Advertisers 119

Hubspot Marketing

JUNE 13, 2023

billion in 2028. You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4

Advertisers 130

Advertisers Advertising Food User-Generated 130

Sales Force: CMO

JULY 5, 2023

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Today, customers get more personalized user experiences while companies gather data and gain insights. Yet not too long ago, customers simply paid for goods and services without giving up personal data.

User-Generated 96

User-Generated Health Communications Customer 96

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale.

Advertisers 116

Advertisers Advertising Law User-Generated 116

Rock Content

FEBRUARY 15, 2024

By 2028, AI is expected to be a $107.5 AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. billion dollar industry. AI isn’t just a tool for writing words, though.

Transform 98

Transform User-Generated Education Health 98