Sprout Social

MARCH 13, 2025

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. In 2024, women 2534 made up 24% of Australian Instagram users, and men 21%.

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.

Retail 115

Retail Entertainment Advertisers Advertising 115

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. Why we care.

Advertisers 108

Advertisers Advertising SEO Branding 108

Sprout Social

SEPTEMBER 16, 2024

Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. The comment section was flooded with nostalgic alumni and exuberant new students. The Vanderbilt social team rounded out their Welcome Week strategy with trendspotting activations and lo-fi series.

Transform 99

Transform PR Education Energy 99

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 115

Customer B2C Transform Retail 115

CMO Network

MAY 4, 2022

trillion by 2028. According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4

Gen Z 104

Gen Z CMO Marketers Marketing 104

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Customer 110

Customer Non-Profit Law Place 110

Search Engine Land

FEBRUARY 19, 2024

2028 prediction. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check. As one recent example, Gartner made a surprising prediction that 50% of consumers would limit engagement or abandon social media by 2025 – but later walked it back a bit.

Entertainment 134

Entertainment SEO Advertisers Advertising 134

Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

Gen Z 125

Gen Z Millennials Shoppers Digital Marketing 125

Use Insider

NOVEMBER 18, 2024

billion by 2028, according to the latest research from Grand View Research. Together, we explored how PATTERN’s customer-centric approach is redefining personalization in the beauty industry, powered by Insider. The Industry Outlook: The haircare market is expected to reach $134.3 That’s good news for the industry following a rocky 2020.

Retail 59

Retail Transform Customer User-Generated 59

Rock Content

JANUARY 26, 2024

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.”

SEO 111

SEO Analytics Branding Marketers 111

Hubspot Marketing

MARCH 28, 2023

million by 2028. Twitter currently has 237.8 million monetizable daily active users. Demandsage ) 17. Twitter has around 450 million monthly active users as of 2023. Demandsage ) 18. It's estimated that Twitter's monthly active users will reach 652.23 Demandsage ) 19. Around seven-in-ten adult Twitter users in the U.S. (69%)

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76

Automobile 139

Automobile Health Marketers Marketing 139

Hubspot Marketing

APRIL 17, 2023

billion by 2028 , a massive increase from $15.84 It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion in 2021. What could this mean for marketers and content creators?

Marketers 144

Marketers Marketing SEO Place 144

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion in 2021.

Food 142

Food Marketers Marketing CRM 142

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 134

Gen Z B2C User-Generated Branding 134

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign.

Transform 128

Transform Entertainment Fashion Education 128

Exposure Ninja

DECEMBER 11, 2024

The Future of Search Gartner (the tech research and consultancy company) have predicted that traditional SEO traffic could drop by up to 50% by 2028. It’s about your entire online presence. That’s massive. Because people are shifting to AI search tools like ChatGPT and Claude instead of scrolling through Google results.

SEO 52

SEO Branding Analytics Digital Marketing 52

Search Engine Land

APRIL 9, 2024

retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. What Intellias is saying.

Shoppers 87

Shoppers Retail Advertisers Advertising 87

Martech

SEPTEMBER 8, 2023

trillion by 2028 , per Verified Market Research’s estimates. The time is now Budgets for in-person events have finally exceeded pre-pandemic numbers, according to a March 2023 Exhibitor study. The global event industry will be valued at $2.19

Event Marketing 128

Event Marketing Customer Journey Content Marketing Management 128

Hubspot Marketing

MARCH 8, 2024

eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Sprout Social

NOVEMBER 16, 2020

Airbnb’s most recent initiative is probably the biggest to date: a global partnership with The International Olympic Committee (IOC) to support the Olympic Movement through to 2028.

Social Media Marketing 138

Social Media Marketing Place Branding Communications 138

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. However, the smartphone/tablet sub-segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Backlinko

MARCH 11, 2024

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

Customer Journey 116

Customer Journey Marketing Automation Platform Marketers Marketing 116

Martech

FEBRUARY 15, 2022

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Global research and consulting firm Verified Market Research says the Global Digital Experience Platform Market size was valued at USD 15.88 Billion in 2020 and projected to reach USD 43.43 However, along with all the hype, there’s some confusion.

Outbound Marketing 101

Outbound Marketing CMO Management Customer 101

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Hubspot Marketing

JUNE 13, 2023

billion in 2028. You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4

Advertisers 131

Advertisers Advertising Food User-Generated 131

Rock Content

FEBRUARY 15, 2024

By 2028, AI is expected to be a $107.5 AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. billion dollar industry. AI isn’t just a tool for writing words, though.

Transform 98

Transform User-Generated Education Health 98

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale.

Advertisers 113

Advertisers Advertising User-Generated Law 113

Vertical Response

OCTOBER 13, 2024

Future Outlook: AI Trends in Email Marketing AI’s rapid growth is reshaping email marketing strategies, with the market projected to reach over $107 billion by 2028. As technology advances, the capabilities of interactive emails and emerging technologies are expected to grow, creating even more dynamic experiences for users.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Sprout Social

MAY 18, 2023

We used our article, about what your social team will look like in 2028, to generate each of these posts. Write a one-sentence summary of the article, and share a link to it in your comment section or bio. Share data visualizations from the piece as a carousel paired with key takeaways.

Copywriting 143

Copywriting Transform Thought Leadership Customer Journey 143

Sales Force: CMO

JULY 5, 2023

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Today, customers get more personalized user experiences while companies gather data and gain insights. Yet not too long ago, customers simply paid for goods and services without giving up personal data.

User-Generated 91

User-Generated Health Communications Customer 91

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race. Most keywords in most industries are heavily contested. Shorter attention spans.

Thought Leadership 109

Thought Leadership SEO Place Content Marketing 109

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. In 2022, U.S. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista.

Customer loyalty 107

Customer loyalty Retail Marketers Marketing 107

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. billion by 2028. CRM software can be a valuable asset to all departments within your organization, which is why many brands have some form of it. 65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5

CRM 98

CRM Finance Marketers Marketing 98

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard.

SEO 132

SEO Transform User-Generated Marketers 132