Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 94

Customer B2C Transform Retail 94

Search Engine Land

FEBRUARY 19, 2024

2028 prediction. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check. As one recent example, Gartner made a surprising prediction that 50% of consumers would limit engagement or abandon social media by 2025 – but later walked it back a bit.

Entertainment 134

Entertainment SEO Advertising Advertisers 134

Backlinko

SEPTEMBER 25, 2024

by 2028, suggesting that management expects remote work adoption to grow further. Here’s a detailed breakdown of the share of full-time employees by work location: Category 2018 2023 2028 (Predicted) On-site 91.6% Age Group Share of US Employees Working Remotely 16-19 3.5% 20-24 8.7% 25-34 23.4% 35-44 26.2% 45-54 25.9% 55-64 24.5%

Finance 75

Finance Real Estate Education Manufacturing 75

CMO Network

MAY 4, 2022

trillion by 2028. According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4

Gen Z 104

Gen Z CMO Marketers Marketing 104

Search Engine Land

APRIL 9, 2024

retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. What Intellias is saying.

Shoppers 87

Shoppers Retail Advertisers Advertising 87

SmartBrief - Marketing

AUGUST 23, 2024

billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 92

Health Millennials Transform Retail 92

Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

Gen Z 118

Gen Z Millennials Shoppers Digital Marketing 118

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign.

Transform 111

Transform Entertainment Fashion Education 111

Marketing Insider Group

AUGUST 26, 2024

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI.

CRM 109

CRM Transform Marketers Marketing 109

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 123

Gen Z B2C User-Generated Branding 123

Hubspot Marketing

MARCH 28, 2023

million by 2028. Twitter currently has 237.8 million monetizable daily active users. Demandsage ) 17. Twitter has around 450 million monthly active users as of 2023. Demandsage ) 18. It's estimated that Twitter's monthly active users will reach 652.23 Demandsage ) 19. Around seven-in-ten adult Twitter users in the U.S. (69%)

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

MARCH 20, 2023

billion by 2028. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. The source projected that the value would increase to more than 107.5 Image Source 9. More than 80% of industry experts integrate some form of AI technology into their online marketing activities.

Marketers 130

Marketers Marketing Global Marketing Advertising 130

Rock Content

FEBRUARY 15, 2024

By 2028, AI is expected to be a $107.5 AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. billion dollar industry. AI isn’t just a tool for writing words, though.

Transform 98

Transform User-Generated Education Health 98

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Influencer Marketing 111

Influencer Marketing Gen Z Fashion Food 111

Hubspot Marketing

APRIL 17, 2023

billion by 2028 , a massive increase from $15.84 It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion in 2021. What could this mean for marketers and content creators?

Marketers 142

Marketers Marketing SEO Place 142

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion in 2021.

Food 137

Food Marketers Marketing CRM 137

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. However, the smartphone/tablet sub-segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 96

Gen Z B2C User-Generated Branding 96

Hubspot Marketing

MARCH 8, 2024

eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Backlinko

MARCH 11, 2024

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

Customer Journey 99

Customer Journey Marketing Automation Platform Marketers Marketing 99

Martech

SEPTEMBER 8, 2023

trillion by 2028 , per Verified Market Research’s estimates. The time is now Budgets for in-person events have finally exceeded pre-pandemic numbers, according to a March 2023 Exhibitor study. The global event industry will be valued at $2.19

Event Marketing 117

Event Marketing Customer Journey Content Marketing Management 117

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76

Automobile 132

Automobile Health Marketers Marketing 132

Search Engine Land

FEBRUARY 13, 2023

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028.

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race. Most keywords in most industries are heavily contested. Shorter attention spans.

Thought Leadership 109

Thought Leadership SEO Place Content Marketing 109

Customers.ai

MARCH 7, 2024

dollars in 2028. It’s not JUST about being a repeat visitor – it’s about their intent. Eliminating Ad Fraud According to Statista , global ad fraud costs are expected to increase from 88 billion in 2023 to 172 billion U.S. That is a lot of wasted dollars and one our sixth hack provides a much-needed antidote to.

Advertising 75

Advertising Advertisers Outbound Marketing Customer Journey 75

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale.

Advertising 98

Advertising Advertisers User-Generated Law 98

Martech

FEBRUARY 15, 2022

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Global research and consulting firm Verified Market Research says the Global Digital Experience Platform Market size was valued at USD 15.88 Billion in 2020 and projected to reach USD 43.43 However, along with all the hype, there’s some confusion.

Outbound Marketing 93

Outbound Marketing CMO Management Customer 93

Backlinko

FEBRUARY 22, 2024

billion by 2028 (nearly x5 increase from $7.78 The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7

Transform 88

Transform B2C User-Generated Communications 88

Sales Force: CMO

JULY 5, 2023

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Today, customers get more personalized user experiences while companies gather data and gain insights. Yet not too long ago, customers simply paid for goods and services without giving up personal data.

User-Generated 67

User-Generated Health Communications Customer 67

Sprout Social

SEPTEMBER 16, 2024

Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. The comment section was flooded with nostalgic alumni and exuberant new students. The Vanderbilt social team rounded out their Welcome Week strategy with trendspotting activations and lo-fi series.

Transform 77

Transform PR Education Energy 77

Hubspot Marketing

JUNE 13, 2023

billion in 2028. You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4

Advertising 112

Advertising Advertisers Food User-Generated 112

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. billion by 2028. CRM software can be a valuable asset to all departments within your organization, which is why many brands have some form of it. 65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5

CRM 96

CRM Finance Marketers Marketing 96

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. In 2022, U.S. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista.

Customer loyalty 85

Customer loyalty Retail Marketers Marketing 85

Backlinko

JUNE 4, 2024

trillion 62% 2028 $3.35 These stats will help you understand the mobile commerce landscape. of internet users worldwide (16-64 years old) buy something online each week via a mobile phone ( DataReportal ) Revenue from mobile ecommerce sales worldwide reached $2.07 trillion 48% 2021 $1.4 trillion 49% 2022 $1.48 trillion 52% 2023 $1.71

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Marketing Insider Group

MAY 13, 2024

billion by 2028, climbing at a steady 6.0% It cuts out the overlap, making your marketing efforts leaner and meaner. Understanding Digital PR The PR market is booming, set to grow from $114.1 billion in 2024 to $144.28 yearly rate. This highlights just how crucial effective PR strategies are becoming in our always-online world.

PR 101

PR SEO User-Generated Promotion 101

Rock Content

OCTOBER 20, 2023

However, this is nothing compared to their prediction of the size this market will reach by 2028: $84.89 Then comes TikTok (13%) ahead of YouTube (10%), which may indicate a trend of preference of brands for shorter videos. billion in 2021.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

SmartBrief - Marketing

OCTOBER 16, 2023

billion , with a compound annual growth rate (CAGR) of 5.03% between 2023 and 2028. The beauty industry also is bouncing back at a fast pace. In 2023, the Chinese beauty market is projected to reach a staggering $60.7

Retail 52

Retail eCommerce Fashion Health 52