Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 128

Gen Z B2C User-Generated Branding 128

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. To paraphrase John Wanamaker, “Half the money I spend on advertising is wasted.

Advertising 122

Advertising Advertisers User-Generated Law 122

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 101

Gen Z B2C User-Generated Branding 101

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. billion by 2028. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Influencer Marketing 105

Influencer Marketing User-Generated Education Marketing 105

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Q: So I see how this can aid B2C marketers, but what about B2B?

B2C 124

B2C Thought Leadership User-Generated Advertisers 124