Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

SEPTEMBER 16, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. You can see it in advertising campaigns, with businesses offering discounts on supplies, meals and clothing. Back-to-school season is in the air. Leverage your unique identity and environment.

Transform 103

Transform PR Education Energy 103

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. ” Deep dive.

Advertising 108

Advertising Advertisers SEO Branding 108

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). 2028 prediction. Many also believe that ChatGPT is already stealing market share from Google. 70% of consumers had at least some trust in generative AI search results. .”

Entertainment 134

Entertainment SEO Advertisers Advertising 134

Hubspot Marketing

MARCH 20, 2023

billion by 2028. In a 2023 survey conducted in the United States, 48% of respondents stated that neither Photoshop nor Generative artificial intelligence (AI) images of faces/people should be used in social media advertising. Another 25% of respondents said both image software was acceptable for social media advertising.

Marketing 137

Marketing Marketers Global Marketing Advertisers 137

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z 135

Gen Z B2C User-Generated Branding 135

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. To paraphrase John Wanamaker, “Half the money I spend on advertising is wasted.

Advertising 115

Advertising Advertisers Law User-Generated 115

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. It responds to queries with full answers instead of links.

B2C 117

B2C Thought Leadership User-Generated Advertising 117

Search Engine Land

APRIL 9, 2024

Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Why we care. Opportunity.

Shoppers 87

Shoppers Retail Advertising Advertisers 87

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z 107

Gen Z B2C User-Generated Branding 107

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. trillion USD market cap.

eCommerce 123

eCommerce Gen Z B2C Shoppers 123

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard. And—unlike other popular search engines— Waldo doesn’t rely on advertising as a primary revenue source.

SEO 132

SEO Transform User-Generated Marketing 132

Hootsuite

JUNE 20, 2022

Cosmetics brand Lush uses the About section to share their values and contact details: 2. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. trillion worldwide by 2028.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. AdWords + Video: Video Ads Come To Google Search Results 2008: Advertisers paid once on a CPC basis where any click counted. million and Google’s were 42.2

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Backlinko

JANUARY 8, 2024

billion 2028* 80.07 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36

Entertainment 121

Entertainment User-Generated Affiliate Marketing Advertising 121

Hootsuite

JULY 19, 2023

Facebook’s paid advertising capabilities can reach a wide berth of candidates, too. So, if you don’t feel like you’re getting enough eyes on your postings, consider running a paid advertising campaign. Instagram Much like Facebook, you can use Instagram to show off both your job postings and aspects of your company culture and brand.

Gen Z 98

Gen Z Copywriting Social Media Marketing Fashion 98

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.

SEO 92

SEO PR Marketing Marketers 92

Rock Content

OCTOBER 20, 2023

Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Spiralytics

DECEMBER 15, 2024

This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. DataReportal ) TikTok’s advertising reach is 58.2% of Filipino social media users follow influencers; 25% follow brands with purchasing intent. Statista ) 43.9%

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion by 2028. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14

eCommerce 106

eCommerce PR User-Generated Marketing 106

Search Engine Land

FEBRUARY 9, 2023

billion in 2028. But long-term brand marketing makes a more considerable difference to sales over a more extended period. Brand marketing, direct advertising, mental availability, physical availability, the 4 Ps, econometrics, sophisticated mass marketing, behavioral science, the messy middle, memory architecture, and so much more.

SEO 98

SEO Energy Marketing Mix Advertising 98

Spiralytics

DECEMBER 15, 2024

This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. DataReportal ) TikTok’s advertising reach is 58.2% of Filipino social media users follow influencers; 25% follow brands with purchasing intent. Statista ) 43.9%

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52