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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. Worldwide 4.48

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Shining a light on the missing menopause market

SmartBrief - Marketing

billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 93
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2024 Creator Economy Predictions

Hubspot Marketing

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 134
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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This proves how much social media advertising has become integral to influencer marketing. billion USD expenditure projected by experts.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

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2024 Creator Economy Predictions

Hubspot Marketing

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 106
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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Cross-promote your Facebook Profile. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. trillion worldwide by 2028. Facebook tricks for advertising.