2028 Advertising User-Generated 
SmartBrief - Marketing
AUGUST 23, 2024
Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Williams (Parallel Path) Why does this matter now more than ever?
Sprout Social
MARCH 27, 2025
Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.
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Sprout Social
MARCH 13, 2025
In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1
Hubspot Marketing
JUNE 13, 2023
You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2028. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4
Sprout Social
SEPTEMBER 16, 2024
You can see it in advertising campaigns, with businesses offering discounts on supplies, meals and clothing. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. I’m equally terrified and proud,” commented one user. Back-to-school season is in the air.
Hubspot Marketing
DECEMBER 13, 2023
Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.
SocialPilot
FEBRUARY 6, 2024
Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.
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