Remove 2028 Remove Advertising Remove User-Generated
article thumbnail

AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2028. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4

article thumbnail

Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Williams (Parallel Path) Why does this matter now more than ever?

Health 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

article thumbnail

The never-ending war against ad fraud

Martech

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience.

article thumbnail

2024 Creator Economy Predictions

Hubspot Marketing

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 123
article thumbnail

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1

article thumbnail

2024 Creator Economy Predictions

Hubspot Marketing

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 96