Hootsuite

APRIL 9, 2025

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). Save a billion hours of tracking analytics manually on each platform with everything you need in Hootsuite Analytics. TikTok dominates social commerce , converting 43.8%

Gen Z 90

Gen Z Social Media Marketing Millennials User-Generated 90

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 112

Customer B2C Transform Retail 112

Rock Content

JANUARY 26, 2024

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” How will AI search change the game?

SEO 111

SEO Analytics Branding Marketing 111

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Predictive Analytics Part of being a successful marketer is being proactive and anticipating trends. Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. billion in 2021.

Food 142

Food Marketing Marketers CRM 142

Vertical Response

OCTOBER 13, 2024

Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Backlinko

MARCH 11, 2024

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

Customer Journey 116

Customer Journey Marketing Automation Platform Marketing Marketers 116

Martech

JANUARY 25, 2022

Analytical CRM. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP). Zoho Analytics is a good example of an analytical CRM. billion by 2028, according to Grand View Research, Inc.

CRM 98

CRM Finance Marketing Marketers 98

Martech

FEBRUARY 15, 2022

An early example of DXP evolution comes from web content management (WCM) vendors, creating complex suites that combine features of WCM, digital asset management (DAM), portal, personalization, analytics, and more. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Billion in 2020 and projected to reach USD 43.43

Outbound Marketing 101

Outbound Marketing CMO Management Customer 101

Sprout Social

MAY 18, 2023

We used our article, about what your social team will look like in 2028, to generate each of these posts. By using tools in Sprout’s Analytics suite , you can quickly access these metrics in real time. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Duct Tape Marketing

NOVEMBER 13, 2024

It's very good at doing research, it's very good at analyzing, let's say your Google Analytics data. Everyone, John Jans is writing a fiction book coming out in 2028. A lot of people look at that and go, oh, good, we had more hits or whatever. And to be able to say, no, tell me what we need to do differently. Okay, we'll say.

Price 79

Price Transform User-Generated Entertainment 79

Spiralytics

DECEMBER 15, 2024

Modash ) 62% of brands rely on advanced analytics tools to identify influencers, prioritizing those with strong engagement rates and well-matched audience demographics. Meltwater ) Ad spending is projected to grow at a 4.59% annual rate (CAGR 2024-2028), reaching US$642.6m Meanwhile, 46.6% in 2024 compared to 2023. Meltwater ) With 20.9

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. trillion this year and $1.5

eCommerce 106

eCommerce PR User-Generated Marketing 106

Digital Marketer

MAY 25, 2023

by 2026 , expanding at a CAGR of 26.10% within 2023-2028. email, chat, and phone), analytics and reporting capabilities, and more. Has a built-in data analytics engine. It provides a customizable front-end portal, integration with apps like Google Analytics and Salesforce, and live chat features.

Customer 74

Customer User-Generated eCommerce Education 74

SocialPilot

JANUARY 31, 2024

billion by 2028. One-stop destination to manage all your sales, services, marketing, and analytics that is capable of fostering stronger customer relations and growth for businesses. As per the data from Stastica, the SaaS market will reach $374.50 Influencer marketing was estimated to be worth $21.1 billion in 2024.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Unbounce

MARCH 12, 2024

trillion USD (yes, trillion with a “T”) by 2028. Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. Make a list of essential features you need, like subscription management, email marketing integration, or built-in analytics, and choose a platform that ticks all the boxes.

Product 59

Product eCommerce eBook Shipping 59

Exposure Ninja

DECEMBER 11, 2024

The Future of Search Gartner (the tech research and consultancy company) have predicted that traditional SEO traffic could drop by up to 50% by 2028. Ask ChatGPT what it knows about your brand. It’s about your entire online presence. That’s massive.

SEO 52

SEO Branding Analytics Digital Marketing 52

SmartBrief - Marketing

MAY 3, 2024

From an OAAA member poll: “[O]ver 50% of you now use AI in some way, shape or form – enhancing sales tactics, fueling creativity or tapping into advanced business analytics.” Scott-Dawkins forecasts digital will surpass TV into 2025 and the rest of the industry by 2028. This figure really blows my mind.

Advertising 115

Advertising Advertisers Market Segmentation Analytics 115

Spiralytics

DECEMBER 15, 2024

Modash ) 62% of brands rely on advanced analytics tools to identify influencers, prioritizing those with strong engagement rates and well-matched audience demographics. Meltwater ) Ad spending is projected to grow at a 4.59% annual rate (CAGR 2024-2028), reaching US$642.6m Meanwhile, 46.6% in 2024 compared to 2023. Meltwater ) With 20.9

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52

Sprout Social

JANUARY 24, 2025

In 2023, over five billion people were using social media worldwide, projected to increase to over six billion by 2028. Start your free Sprout trial Automated reports Take the manual effort of data aggregation and reporting with automated reports in My Reports, part of Sprouts Premium Analytics.

Social Media Marketing 102

Social Media Marketing Food Management Branding 102