Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Twilio Segment Twilio Segment serves both B2B and B2C organizations. Dig deeper: Does your company need a CDP?

Customer 124

Customer B2C Transform Retail 124

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 128

Gen Z B2C User-Generated Branding 128

Backlinko

MARCH 11, 2024

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

Customer Journey 107

Customer Journey Marketing Automation Platform Marketing Marketers 107

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. It’s going to depend on whether they’re looking at B2C or B2B, whether they’re looking at broad or niche consumer interests; all those things would factor in.”

Advertising 122

Advertising Advertisers User-Generated Law 122

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 101

Gen Z B2C User-Generated Branding 101

Backlinko

FEBRUARY 22, 2024

billion by 2028 (nearly x5 increase from $7.78 The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7

B2C 94

B2C Transform User-Generated Communications 94