Backlinko

MARCH 11, 2024

billion 2028 $10.76 Another 22% claim it’s not automated at all – Ascend2 Extent of Multi-Channel Marketing Strategy Automation Share of Marketers Fully 5% Mostly 21% Partially 29% Very little 23% Not at all 22% Pricing is considered as a key factor by 53% of marketers when deciding on a marketing automation tool.

Customer Journey 117

Customer Journey Marketing Automation Platform Marketing Marketers 117

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Q: So I see how this can aid B2C marketers, but what about B2B? No one is giving 20% off coupons when the price tag is many tens of thousands of dollars. Read on to find out what that all means.

B2C 114

B2C Thought Leadership User-Generated Advertisers 114

Backlinko

JUNE 4, 2024

billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 trillion 62% 2028 $3.35 billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 billion DIY & Hardware $201.8

eCommerce 101

eCommerce Gen Z Shipping Retail 101