Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Twilio Segment Twilio Segment serves both B2B and B2C organizations. Dig deeper: Does your company need a CDP?

Customer 114

Customer B2C Transform Retail 114

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Here’s a 20% off coupon or your complimentary product.” Q: So I see how this can aid B2C marketers, but what about B2B? A: Most B2B companies I work with have multiple products and services.

B2C 114

B2C Thought Leadership User-Generated Advertisers 114

Backlinko

FEBRUARY 22, 2024

billion by 2028 (nearly x5 increase from $7.78 It covers their concerns, interest in using AI for shopping and product research, desire for AI training at work, and its perceived effects on productivity. billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8

B2C 107

B2C Transform User-Generated Communications 107

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

eCommerce 101

eCommerce Gen Z Shipping Retail 101