Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Twilio Segment Twilio Segment serves both B2B and B2C organizations. Dig deeper: Does your company need a CDP?

Customer 124

Customer B2C Transform Retail 124

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 128

Gen Z B2C User-Generated Branding 128

Backlinko

FEBRUARY 22, 2024

This section presents key statistics highlighting the rapid growth of both general AI and generative AI markets. billion by 2028 (nearly x5 increase from $7.78 billion by 2028 (nearly x5 increase from $7.78 billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8

B2C 94

B2C Transform User-Generated Communications 94

Martech

JUNE 26, 2024

In addition to the use of MFA sites, types of ad fraud include (but are not limited to): Click fraud : The use of bots to generate large numbers of clicks on PPC ads to create the appearance that they are reaching a large human audience. Clicks and users may be real, but they don’t represent reaching a high value audience.

Advertising 122

Advertising Advertisers User-Generated Law 122

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 101

Gen Z B2C User-Generated Branding 101

SocialPilot

JANUARY 31, 2024

billion by 2028. Imagine the profit you can generate by combining these two different segments of businesses. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Influencer marketing has made it easy for Salesforce to generate sales in this B2B SaaS industry with a boost in brand authority.

Influencer Marketing 105

Influencer Marketing User-Generated Education Marketing 105

Martech

APRIL 8, 2024

As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Q: So I see how this can aid B2C marketers, but what about B2B?

B2C 124

B2C Thought Leadership User-Generated Advertisers 124