Sprout Social

SEPTEMBER 16, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Back-to-school season is in the air. Leverage your unique identity and environment.

Transform 100

Transform PR Education Energy 100

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. 30% of mobile ad spend is lost to ad fraud in 2023.

Advertising 108

Advertising Advertisers SEO Branding 108

Hubspot Marketing

APRIL 4, 2025

The project would use OpenAIs API to tell prospects how well their brand was performing in AI answer engines like ChatGPT, Perplexity, and Gemini. Our partners get access to HubSpot customers, an ecosystem that represents a $30 billion opportunity for app and service partners by 2028. Its a win-win.

Transform 68

Transform Education Energy Communications 68

Use Insider

NOVEMBER 18, 2024

billion by 2028, according to the latest research from Grand View Research. A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. The beauty industry especially feels this challenge as users typically gravitate towards “hero products” from multiple brands.

Retail 59

Retail Transform Customer User-Generated 59

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). 2028 prediction. SEO and PPC are incredibly valuable. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check.

Entertainment 134

Entertainment SEO Advertisers Advertising 134

Martech

FEBRUARY 21, 2024

to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. Any brand that thinks it’s time to shrink its human customer support staff because AI can cope with most incoming queries…maybe wait until 2028. It would be just typical of the E.U.

Customer 110

Customer Non-Profit Law Place 110

Martech

MARCH 24, 2022

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gen Z 125

Gen Z Millennials Shoppers Digital Marketing 125

Rock Content

JANUARY 26, 2024

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” What should brands do?

SEO 111

SEO Analytics Branding Marketing 111

Hubspot Marketing

MARCH 28, 2023

And how connected do people feel to a brand due to your Twitter presence? 66% of brands are not moving their presence off Twitter in 2023. million by 2028. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Exposure Ninja

DECEMBER 11, 2024

Ask ChatGPT what it knows about your brand. Interview the AIs about your brand. AI systems don’t just read your website – they look at everything about your brand online: Got negative reviews? Ask AI platforms specific questions about your brand and industry. The answers might surprise you. Test everything.

SEO 52

SEO Branding Analytics Digital Marketing 52

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. From major tech reveals to interactive auctions and groundbreaking adventures, brands have harnessed the power of livestreaming to engage audiences like never before.

Transform 128

Transform Entertainment Fashion Education 128

Hubspot Marketing

MARCH 20, 2023

billion by 2028. 48% of respondents stated they would interact with AI more frequently if it made their customer experience with a brand more seamless, consistent, and convenient. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. Image Source 9.

Marketers 136

Marketers Marketing Global Marketing Advertising 136

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Channel Optimization There are many channels to consider when marketing your brand, product, or service. Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. billion in 2021.

Food 142

Food Marketers Marketing CRM 142

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. Here are some SDKs that may be useful to your brand. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12

Automobile 139

Automobile Health Marketers Marketing 139

Search Engine Land

APRIL 9, 2024

Brands are almost twice as likely to influence U.S. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with. Why we care. The survey of more than 1,000 U.S.

Shoppers 87

Shoppers Retail Advertising Advertisers 87

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. It comes down to ownership.

Event Marketing 128

Event Marketing Customer Journey Content Marketing Management 128

Sprout Social

NOVEMBER 16, 2020

The brand baffled the business sector as it recovered from a 90% drop in bookings to a 22% YoY increase in consumer spending in July. What’s most impressive was how quickly the brand stood this campaign up. A common mistake brands make across their social channels is using the same pieces of content on every platform.

Social Media Marketing 140

Social Media Marketing Place Branding Communications 140

Hubspot Marketing

APRIL 7, 2025

In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. Put Autonomous Agents to Work for You From everything Ive learned, I believe that autonomous agents arent just another AI trend theyre the future of how well interact with brands.

Customer 61

Customer Real Estate Customer Acquisition Energy 61

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2028. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4

Advertisers 131

Advertisers Advertising Food User-Generated 131

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Martech

JUNE 26, 2024

Of course, suckering brands into buying programmatic inventory on sites with little or no engaging content is just one flavor of ad fraud and — although estimates of the scale of the problem differ — ad fraud is still eating up huge portions of media budgets. ” How can brands accept this situation? And 4% is still a lot.

Advertising 113

Advertising Advertisers Law User-Generated 113

Vertical Response

OCTOBER 13, 2024

Transparent AI systems also play a crucial role in building trust, as customers feel valued and more likely to engage with brands that use AI ethically and transparently. This approach allows brands to deliver tailored content instantly, reacting to user actions like clicks or views in real-time, improving engagement.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. However, the smartphone/tablet sub-segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. How CRM software can help brands. This approach saves brand resources by focusing on potentially profitable actions, rather than adopting a hit-or-miss approach and hoping customers “bite.”. The benefits of CRM.

CRM 98

CRM Finance Marketers Marketing 98

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Today, loyalty must be mobile-forward and integrated wherever customers engage with brands and retailers. In 2022, U.S. This omnichannel approach to loyalty marketing aims to create engagement by: Interacting with customers.

Customer loyalty 107

Customer loyalty Retail Marketers Marketing 107

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard. If you create something totally original and true to your brand that no one can duplicate (irreplicable? unduplicable?)

SEO 132

SEO Transform User-Generated Marketing 132

Hootsuite

JUNE 20, 2022

Cosmetics brand Lush uses the About section to share their values and contact details: 2. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. trillion worldwide by 2028.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. Quality backlinks don’t just boost your SEO—they make your brand look reputable, building trust with your audience. billion by 2028, climbing at a steady 6.0% You’re not alone. billion in 2024 to $144.28

PR 105

PR SEO User-Generated Promotion 105

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race. Most keywords in most industries are heavily contested. Shorter attention spans.

Thought Leadership 109

Thought Leadership SEO Place Content Marketing 109

Search Engine Land

FEBRUARY 13, 2023

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Rock Content

OCTOBER 20, 2023

Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Backlinko

JUNE 4, 2024

trillion 62% 2028 $3.35 These stats will help you understand the mobile commerce landscape. of internet users worldwide (16-64 years old) buy something online each week via a mobile phone ( DataReportal ) Revenue from mobile ecommerce sales worldwide reached $2.07 trillion 48% 2021 $1.4 trillion 49% 2022 $1.48 trillion 52% 2023 $1.71

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Search Engine Land

FEBRUARY 9, 2023

billion in 2028. But long-term brand marketing makes a more considerable difference to sales over a more extended period. Brand marketing, direct advertising, mental availability, physical availability, the 4 Ps, econometrics, sophisticated mass marketing, behavioral science, the messy middle, memory architecture, and so much more.

SEO 98

SEO Energy Marketing Mix Advertising 98