Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

Influencer Marketing 96

Influencer Marketing Marketing Marketers User-Generated 96

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. million users in 2028. The law takes effect in late 2025.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

SEPTEMBER 16, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Back-to-school season is in the air. Leverage your unique identity and environment.

Transform 103

Transform PR Education Energy 103

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. 30% of mobile ad spend is lost to ad fraud in 2023.

Advertising 108

Advertising Advertisers SEO Branding 108

Hubspot Marketing

APRIL 29, 2025

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. Trained AI agents can review documents for brand voice, grammar, tone, and formatting errors at scale, he said. The potential is clear, as is the utility.

Price 105

Price CMO Marketing Marketers 105

Use Insider

NOVEMBER 18, 2024

billion by 2028, according to the latest research from Grand View Research. A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. The beauty industry especially feels this challenge as users typically gravitate towards “hero products” from multiple brands.

Retail 59

Retail Transform Customer User-Generated 59

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). 2028 prediction. SEO and PPC are incredibly valuable. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check.

Entertainment 134

Entertainment SEO Advertising Advertisers 134

Martech

FEBRUARY 21, 2024

to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. Any brand that thinks it’s time to shrink its human customer support staff because AI can cope with most incoming queries…maybe wait until 2028. It would be just typical of the E.U.

Customer 112

Customer Non-Profit Law Place 112

Martech

MARCH 24, 2022

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Rock Content

JANUARY 26, 2024

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” What should brands do?

SEO 111

SEO Analytics Branding Marketing 111

Hubspot Marketing

MARCH 28, 2023

And how connected do people feel to a brand due to your Twitter presence? 66% of brands are not moving their presence off Twitter in 2023. million by 2028. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z 134

Gen Z B2C User-Generated Branding 134

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. From major tech reveals to interactive auctions and groundbreaking adventures, brands have harnessed the power of livestreaming to engage audiences like never before.

Transform 128

Transform Entertainment Fashion Education 128

Hubspot Marketing

MARCH 20, 2023

billion by 2028. 48% of respondents stated they would interact with AI more frequently if it made their customer experience with a brand more seamless, consistent, and convenient. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. Image Source 9.

Marketing 136

Marketing Marketers Global Marketing Advertising 136

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Channel Optimization There are many channels to consider when marketing your brand, product, or service. Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. billion in 2021.

Food 142

Food Marketing Marketers CRM 142

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. It is designed to generate content, optimize existing content and improve web experiences by using brand-specific performance data. That’s concerning.” Anyway, here’s this week’s roundup of AI-powered martech products, solutions and enhancements.

Customer Journey 112

Customer Journey Product Customer Branding 112

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. Here are some SDKs that may be useful to your brand. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12

Automobile 140

Automobile Health Marketing Marketers 140

Sprout Social

NOVEMBER 16, 2020

The brand baffled the business sector as it recovered from a 90% drop in bookings to a 22% YoY increase in consumer spending in July. What’s most impressive was how quickly the brand stood this campaign up. A common mistake brands make across their social channels is using the same pieces of content on every platform.

Social Media Marketing 140

Social Media Marketing Place Branding Communications 140

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hubspot Marketing

APRIL 7, 2025

In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. Put Autonomous Agents to Work for You From everything Ive learned, I believe that autonomous agents arent just another AI trend theyre the future of how well interact with brands.

Customer 68

Customer Real Estate Customer Acquisition Energy 68

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Search Engine Land

APRIL 9, 2024

Brands are almost twice as likely to influence U.S. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with. Why we care. The survey of more than 1,000 U.S.

Shoppers 87

Shoppers Retail Advertising Advertisers 87

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2028. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4

Advertising 129

Advertising Advertisers Food User-Generated 129

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Dig deeper: 3 proven ways to use ChatGPT to beef up your content strategy So when you think about this engagement behavior, consuming content and engaging with brands in this more conversational way.

B2C 117

B2C Thought Leadership User-Generated Advertising 117

Martech

JUNE 26, 2024

Of course, suckering brands into buying programmatic inventory on sites with little or no engaging content is just one flavor of ad fraud and — although estimates of the scale of the problem differ — ad fraud is still eating up huge portions of media budgets. ” How can brands accept this situation? And 4% is still a lot.

Advertising 115

Advertising Advertisers Law User-Generated 115

Vertical Response

OCTOBER 13, 2024

Transparent AI systems also play a crucial role in building trust, as customers feel valued and more likely to engage with brands that use AI ethically and transparently. This approach allows brands to deliver tailored content instantly, reacting to user actions like clicks or views in real-time, improving engagement.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. However, the smartphone/tablet sub-segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Today, loyalty must be mobile-forward and integrated wherever customers engage with brands and retailers. In 2022, U.S. This omnichannel approach to loyalty marketing aims to create engagement by: Interacting with customers.

Customer loyalty 108

Customer loyalty Retail Marketing Marketers 108

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. How CRM software can help brands. This approach saves brand resources by focusing on potentially profitable actions, rather than adopting a hit-or-miss approach and hoping customers “bite.”. The benefits of CRM.

CRM 98

CRM Finance Marketing Marketers 98

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard. If you create something totally original and true to your brand that no one can duplicate (irreplicable? unduplicable?)

SEO 132

SEO Transform User-Generated Marketing 132

Hootsuite

JUNE 20, 2022

Cosmetics brand Lush uses the About section to share their values and contact details: 2. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. trillion worldwide by 2028.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. Quality backlinks don’t just boost your SEO—they make your brand look reputable, building trust with your audience. billion by 2028, climbing at a steady 6.0% You’re not alone. billion in 2024 to $144.28

PR 105

PR SEO User-Generated Promotion 105

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race. Most keywords in most industries are heavily contested. Shorter attention spans.

Thought Leadership 109

Thought Leadership SEO Place Content Marketing 109

Search Engine Land

FEBRUARY 13, 2023

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80