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AI Marketing Automation: What Marketers Need to Know

Hubspot Marketing

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. million by 2030.

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Why we care about loyalty marketing

Martech

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Today, loyalty must be mobile-forward and integrated wherever customers engage with brands and retailers. This omnichannel approach to loyalty marketing aims to create engagement by: Interacting with customers.

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AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2028. billion in 2023 to $107.4

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. This will make APAC the most lucrative global region for in-game advertising, although not the largest – the report forecasts that the North American in-game advertising market will be larger, reaching more than $4.7 billion by 2028.

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20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

Hubspot Marketing

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84

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