Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers
SmartBrief - Marketing
OCTOBER 16, 2023
This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. In 2023, the Chinese beauty market is projected to reach a staggering $60.7 billion , with a compound annual growth rate (CAGR) of 5.03% between 2023 and 2028.
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