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Shining a light on the missing menopause market

SmartBrief - Marketing

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.

Health 115
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123
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What to expect from social media management in 2028

Sprout Social

When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption. Brands will need more than just the next iteration of tools. For some it was an experiment. Today, more than 4.9

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A beginner’s guide to footfall attribution: the basics

illumin

trillion USD of global retail sales will still occur offline in 2028. Why footfall attribution is important Footfall attribution can transform any retail advertising strategy with meaningful insights. Forrester predicts that $28.7

Retail 95
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How AI and Individualization In Customer Engagement Are Transforming The US Retail Landscape: Growth Insights from PATTERN Beauty

Use Insider

billion by 2028, according to the latest research from Grand View Research. A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. The beauty industry especially feels this challenge as users typically gravitate towards “hero products” from multiple brands.

Retail 59
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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. The project would use OpenAIs API to tell prospects how well their brand was performing in AI answer engines like ChatGPT, Perplexity, and Gemini. Its a win-win.

Transform 108
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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Back-to-school season is in the air. Leverage your unique identity and environment.

Transform 103