This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.
AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.
When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption. Brands will need more than just the next iteration of tools. For some it was an experiment. Today, more than 4.9
trillion USD of global retail sales will still occur offline in 2028. Why footfall attribution is important Footfall attribution can transform any retail advertising strategy with meaningful insights. Forrester predicts that $28.7
billion by 2028, according to the latest research from Grand View Research. A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. The beauty industry especially feels this challenge as users typically gravitate towards “hero products” from multiple brands.
Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. The project would use OpenAIs API to tell prospects how well their brand was performing in AI answer engines like ChatGPT, Perplexity, and Gemini. Its a win-win.
We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Back-to-school season is in the air. Leverage your unique identity and environment.
billion by 2028. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience. billion in 2023 to $3.09
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. million users in 2028. The law takes effect in late 2025.
This transformation is not just about automating processes but also about making them more creative and effective. Transparent AI systems also play a crucial role in building trust, as customers feel valued and more likely to engage with brands that use AI ethically and transparently.
From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. If you create something totally original and true to your brand that no one can duplicate (irreplicable?
Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?
As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.
billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. Here are some SDKs that may be useful to your brand. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12
Ecommerce has transformed the retail landscape. trillion 62% 2028 $3.35 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 48% 2021 $1.4 trillion 49% 2022 $1.48
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. How CRM software can help brands. This approach saves brand resources by focusing on potentially profitable actions, rather than adopting a hit-or-miss approach and hoping customers “bite.”. The benefits of CRM.
It's time to transform your approach. And I think people look to our brand for that guidance. Everyone, John Jans is writing a fiction book coming out in 2028. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM world slash scale. (01:00): Sara Nay (21:06): All right.
The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion by 2028. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.
The era of Artificial Intelligence is transforming everything around us, including how we search for information online. In fact, the study’s findings suggest that the dominance and relevance of a brand on Google’s search engine results pages do not guarantee similar visibility in AI-driven search environments.
trillion USD (yes, trillion with a “T”) by 2028. Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. It will give you clues on how to craft a more compelling social media presence for your brand. In fact, the digital ecommerce market is projected to reach $10.3
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content